-
2
-
-
0002859376
-
Bank selection decisions and market segmentation
-
Anderson, W. T., Jr., Cox, E. P. III, & Fulcher, D. H. (1976). Bank selection decisions and market segmentation. Journal of Marketing, 40(1), 40-45.
-
(1976)
Journal of Marketing
, vol.40
, Issue.1
, pp. 40-45
-
-
Anderson Jr., W.T.1
Cox III, E.P.2
Fulcher, D.H.3
-
3
-
-
0041589385
-
Business strategy, organizational culture, and market orientation
-
Appiah-Adu, K., & Blankson, C. (1998). Business strategy, organizational culture, and market orientation. Thunderbird International Business Review, 40, 235-256.
-
(1998)
Thunderbird International Business Review
, vol.40
, pp. 235-256
-
-
Appiah-Adu, K.1
Blankson, C.2
-
4
-
-
0034396062
-
Cultural and situational contingencies and the theory of reasoned action: Application to fast food restaurant consumption
-
Bagozzi, R. P., Wong, N., Abe, S., & Bergami, M. (2000). Cultural and situational contingencies and the theory of reasoned action: Application to fast food restaurant consumption. Journal of Consumer Psychology, 9(2), 97-106.
-
(2000)
Journal of Consumer Psychology
, vol.9
, Issue.2
, pp. 97-106
-
-
Bagozzi, R.P.1
Wong, N.2
Abe, S.3
Bergami, M.4
-
5
-
-
0347693459
-
Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach
-
Balabanis, G., & Diamantopoulos, A. (2004). Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach. Journal of the Academy of Marketing Science, 32(1), 80-95.
-
(2004)
Journal of the Academy of Marketing Science
, vol.32
, Issue.1
, pp. 80-95
-
-
Balabanis, G.1
Diamantopoulos, A.2
-
6
-
-
69349094905
-
Marketing practices of small businesses in rural Ghana
-
Blankson, C., Abeson, F., & Owusu-Frimpong, Y. (2005). Marketing practices of small businesses in rural Ghana. Proceedings of the Association of Marketing Theory & Practice Conference, pp. 60-61.
-
(2005)
Proceedings of the Association of Marketing Theory & Practice Conference
, pp. 60-61
-
-
Blankson, C.1
Abeson, F.2
Owusu-Frimpong, Y.3
-
7
-
-
0010200938
-
Conclusion-Retail internationalization: Past imperfect, future imperative
-
Brown, S., & Burt, S. (1992). Conclusion-Retail internationalization: Past imperfect, future imperative. European Journal of Marketing, 26(8/9), 80-84.
-
(1992)
European Journal of Marketing
, vol.26
, Issue.8-9
, pp. 80-84
-
-
Brown, S.1
Burt, S.2
-
8
-
-
85036372776
-
SERVQUAL: Review, critique, research agenda
-
Buttle, F. (1996). SERVQUAL: Review, critique, research agenda. European Journal of Marketing, 30(1), 8-32.
-
(1996)
European Journal of Marketing
, vol.30
, Issue.1
, pp. 8-32
-
-
Buttle, F.1
-
11
-
-
33646491889
-
The influence of market and cultural environmental factors on technology transfer between foreign MNCs and local subsidiaries: A Croatian illustration
-
Cui, A. S., Griffith, D. A., Cavusgil, S. T., & Dabic, M. (2006). The influence of market and cultural environmental factors on technology transfer between foreign MNCs and local subsidiaries: A Croatian illustration. Journal of World Business, 41, 100-111.
-
(2006)
Journal of World Business
, vol.41
, pp. 100-111
-
-
Cui, A.S.1
Griffith, D.A.2
Cavusgil, S.T.3
Dabic, M.4
-
12
-
-
0030527488
-
A measure of service quality for retail stores: Scale development and validation
-
Dabholkar, P. A., Thorpe, D. I., & Rentz, J. O. (1996). A measure of service quality for retail stores: Scale development and validation. Journal of the Academy of Marketing Science, 24(1), 3-16.
-
(1996)
Journal of the Academy of Marketing Science
, vol.24
, Issue.1
, pp. 3-16
-
-
Dabholkar, P.A.1
Thorpe, D.I.2
Rentz, J.O.3
-
13
-
-
0442265690
-
Promoting the bank savings habit in Ghana: A success in marketing technology transfer
-
Dadzie, K. Q., Akaah, I. P., & Dunson, B. (1989). Promoting the bank savings habit in Ghana: A success in marketing technology transfer. Journal of Macromarketing, 18, 16-23.
-
(1989)
Journal of Macromarketing
, vol.18
, pp. 16-23
-
-
Dadzie, K.Q.1
Akaah, I.P.2
Dunson, B.3
-
14
-
-
84986156611
-
The effects of normative social belief systems and customer satisfaction on rural savings programs in Ghana
-
Dadzie, K. Q., Winston, E., & Afriyie, K. (2003). The effects of normative social belief systems and customer satisfaction on rural savings programs in Ghana. Management Decision, 41, 233-240.
-
(2003)
Management Decision
, vol.41
, pp. 233-240
-
-
Dadzie, K.Q.1
Winston, E.2
Afriyie, K.3
-
16
-
-
17544364972
-
Customer knowledge and choice criteria in retail banking
-
Devlin, J. F. (2002). Customer knowledge and choice criteria in retail banking. Journal of Strategic Marketing, 10, 273-290.
-
(2002)
Journal of Strategic Marketing
, vol.10
, pp. 273-290
-
-
Devlin, J.F.1
-
17
-
-
25844433991
-
Choice criteria in retail banking: An analysis of trends
-
Devlin, J. F., & Gerrard, P. (2004). Choice criteria in retail banking: An analysis of trends. Journal of Strategic Marketing, 12(1), 13-27.
-
(2004)
Journal of Strategic Marketing
, vol.12
, Issue.1
, pp. 13-27
-
-
Devlin, J.F.1
Gerrard, P.2
-
20
-
-
2442722812
-
Comments on bank selection decisions and marketing segmentation
-
Dupuy, G. M., & Kehoe, W. S. (1976). Comments on bank selection decisions and marketing segmentation. Journal of Marketing, 40(4), 89-91.
-
(1976)
Journal of Marketing
, vol.40
, Issue.4
, pp. 89-91
-
-
Dupuy, G.M.1
Kehoe, W.S.2
-
21
-
-
0003434714
-
-
(8th ed.). Orlando, FL: The Dryden Press
-
Engle, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (8th ed.). Orlando, FL: The Dryden Press.
-
(1995)
Consumer Behavior
-
-
Engle, J.F.1
Blackwell, R.D.2
Miniard, P.W.3
-
22
-
-
0039620968
-
Evaluating the use of exploratory factor analysis in psychological research
-
Fabrigar, L. R., MacCallum, R. C., Wegner, D. T., & Strahan, E. J. (1999). Evaluating the use of exploratory factor analysis in psychological research. Psychological Methods, 4, 272-299.
-
(1999)
Psychological Methods
, vol.4
, pp. 272-299
-
-
Fabrigar, L.R.1
MacCallum, R.C.2
Wegner, D.T.3
Strahan, E.J.4
-
23
-
-
0003461533
-
Strategies for interpreting qualitative data
-
Thousand Oaks, CA: Sage
-
Feldman, M. S. (1995). Strategies for interpreting qualitative data. Qualitative Research Methods Series 33. Thousand Oaks, CA: Sage.
-
(1995)
Qualitative Research Methods Series 33
-
-
Feldman, M.S.1
-
24
-
-
0035303073
-
The changing landscape of the European financial services sector
-
Flier, B., Van den Bosch, F., Volberda, H. W., Carnevale, C. A., Tomkin, N., Melin, L., et al. (2001). The changing landscape of the European financial services sector. Long Range Planning, 34(2), 179-207.
-
(2001)
Long Range Planning
, vol.34
, Issue.2
, pp. 179-207
-
-
Flier, B.1
van den Bosch, F.2
Volberda, H.W.3
Carnevale, C.A.4
Tomkin, N.5
Melin, L.6
-
25
-
-
0031991605
-
Adoption of a service innovation in the business market: An empirical test of supply-side variables
-
Frambach, R. T., Barkema, H. G., Nooteboom, B., & Wedel, M. (1998). Adoption of a service innovation in the business market: An empirical test of supply-side variables. Journal of Business Research, 41, 161-174.
-
(1998)
Journal of Business Research
, vol.41
, pp. 161-174
-
-
Frambach, R.T.1
Barkema, H.G.2
Nooteboom, B.3
Wedel, M.4
-
26
-
-
33748469985
-
A tale of two studies: Replicating advertising effectiveness and content evaluation in print and on the Web
-
Gallagher, K., Parsons, J., & Foster, K. D. (2001). A tale of two studies: Replicating advertising effectiveness and content evaluation in print and on the Web. Journal of Advertising Research, 41(4), 57-70.
-
(2001)
Journal of Advertising Research
, vol.41
, Issue.4
, pp. 57-70
-
-
Gallagher, K.1
Parsons, J.2
Foster, K.D.3
-
27
-
-
0003506109
-
-
(5th ed.). Upper Saddle River, NJ: Prentice-Hall International
-
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis (5th ed.). Upper Saddle River, NJ: Prentice-Hall International.
-
(1998)
Multivariate Data Analysis
-
-
Hair, J.F.1
Anderson, R.E.2
Tatham, R.L.3
Black, W.C.4
-
28
-
-
33745017679
-
National culture and industrial buyer-seller relationships in the United States and Latin America
-
Hewett, K., Money, R. B., & Sharma, S. (2006). National culture and industrial buyer-seller relationships in the United States and Latin America. Journal of the Academy of Marketing Science, 34, 386-402.
-
(2006)
Journal of the Academy of Marketing Science
, vol.34
, pp. 386-402
-
-
Hewett, K.1
Money, R.B.2
Sharma, S.3
-
29
-
-
33746139321
-
Consumer innovations and perceived risk: Implications for high technology product adoption
-
Hirunyawipada, T., & Paswan, A. K. (2006). Consumer innovations and perceived risk: Implications for high technology product adoption. Journal of Consumer Marketing, 23(4), 182-198.
-
(2006)
Journal of Consumer Marketing
, vol.23
, Issue.4
, pp. 182-198
-
-
Hirunyawipada, T.1
Paswan, A.K.2
-
32
-
-
0010980397
-
-
(4th ed.). Upper Saddle River, NJ: Prentice-Hall
-
Keegan, W. J., & Green, M. C. (2005). Global marketing (4th ed.). Upper Saddle River, NJ: Prentice-Hall.
-
(2005)
Global Marketing
-
-
Keegan, W.J.1
Green, M.C.2
-
33
-
-
0001918513
-
A five country study of national identity: Implications for international marketing research and practice
-
Keillor, B. D., & Hult, G. T. M. (1999). A five country study of national identity: Implications for international marketing research and practice. International Marketing Review, 16(1), 65-82.
-
(1999)
International Marketing Review
, vol.16
, Issue.1
, pp. 65-82
-
-
Keillor, B.D.1
Hult, G.T.M.2
-
34
-
-
1542607790
-
New service development: Initiation strategies
-
Kelly, D., & Storey, C. S. (2000). New service development: Initiation strategies. International Journal of Service Industry Management, 68(4), 45-62.
-
(2000)
International Journal of Service Industry Management
, vol.68
, Issue.4
, pp. 45-62
-
-
Kelly, D.1
Storey, C.S.2
-
35
-
-
84958847152
-
Reliability and validity in qualitative research
-
Newbury Park, CA: Sage
-
Kirk, J., & Miller, M. L. (1986). Reliability and validity in qualitative research. Qualitative Research Methods Series 1. Newbury Park, CA: Sage.
-
(1986)
Qualitative Research Methods Series 1
-
-
Kirk, J.1
Miller, M.L.2
-
38
-
-
8844266088
-
Compulsive cormorbidity and its psychological antecedents: A cross-cultural comparison between the US and South Korea
-
Kwak, H., Zinkhan, G. M., & Roushanzamir, E. P. L. (2004). Compulsive cormorbidity and its psychological antecedents: A cross-cultural comparison between the US and South Korea. Journal of Consumer Marketing, 21, 418-434.
-
(2004)
Journal of Consumer Marketing
, vol.21
, pp. 418-434
-
-
Kwak, H.1
Zinkhan, G.M.2
Roushanzamir, E.P.L.3
-
39
-
-
79952496981
-
The effect of market orientation on positioning advantage and organizational performance
-
June
-
Langerak, F. (2003, June). The effect of market orientation on positioning advantage and organizational performance. Journal of Strategic Marketing, pp. 93-115.
-
(2003)
Journal of Strategic Marketing
, pp. 93-115
-
-
Langerak, F.1
-
40
-
-
0000314577
-
Services used and factors considered important in selecting a bank: An investigation across diverse demographic segments
-
Laroche, M., Rosenblatt, J. A., & Manning, T. (1986). Services used and factors considered important in selecting a bank: An investigation across diverse demographic segments. International Journal of Bank Marketing, 4(1), 35-55.
-
(1986)
International Journal of Bank Marketing
, vol.4
, Issue.1
, pp. 35-55
-
-
Laroche, M.1
Rosenblatt, J.A.2
Manning, T.3
-
41
-
-
33746827717
-
Measuring service quality in a medical setting in a developing country: The application of SERVQUAL
-
Lee, J. (2005). Measuring service quality in a medical setting in a developing country: The application of SERVQUAL. Services Marketing Quarterly, 27(2), 1-14.
-
(2005)
Services Marketing Quarterly
, vol.27
, Issue.2
, pp. 1-14
-
-
Lee, J.1
-
42
-
-
0001924296
-
The globalization of markets
-
May-June
-
Levitt, T. (1983, May-June). The globalization of markets. Harvard Business Review, pp. 92-102.
-
(1983)
Harvard Business Review
, pp. 92-102
-
-
Levitt, T.1
-
43
-
-
84925982644
-
Student-accounts: A profitable segment?
-
Lewis, B. (1982a). Student-accounts: A profitable segment? European Journal of Marketing, 16(3), 63-72.
-
(1982)
European Journal of Marketing
, vol.16
, Issue.3
, pp. 63-72
-
-
Lewis, B.1
-
44
-
-
84925978758
-
An investigation into school savings schemes and school banks
-
Lewis, B. (1982b). An investigation into school savings schemes and school banks. European Journal of Marketing, 16(3), 73-82.
-
(1982)
European Journal of Marketing
, vol.16
, Issue.3
, pp. 73-82
-
-
Lewis, B.1
-
45
-
-
84970370010
-
Foldback analysis: A method to reduce bias in behavioral health research conducted in cross-cultural settings
-
Loos, G. P. (1995). Foldback analysis: A method to reduce bias in behavioral health research conducted in cross-cultural settings. Qualitative Inquiry, 1, 465-480.
-
(1995)
Qualitative Inquiry
, vol.1
, pp. 465-480
-
-
Loos, G.P.1
-
47
-
-
17544377998
-
Customer choice criteria in retail bank selection
-
Martenson, R. (1985). Customer choice criteria in retail bank selection. International Journal of Bank Marketing, 3(2), 64-75.
-
(1985)
International Journal of Bank Marketing
, vol.3
, Issue.2
, pp. 64-75
-
-
Martenson, R.1
-
48
-
-
33745032092
-
Psychological climate, empowerment, leadership style, and customer-oriented selling: An analysis of the sales manager-salesperson dyad
-
Martin, C. A., & Bush, A. J. (2006). Psychological climate, empowerment, leadership style, and customer-oriented selling: An analysis of the sales manager-salesperson dyad. Journal of the Academy of Marketing Science, 34, 419-438.
-
(2006)
Journal of the Academy of Marketing Science
, vol.34
, pp. 419-438
-
-
Martin, C.A.1
Bush, A.J.2
-
50
-
-
35348820317
-
State policies and the challenges in attracting foreign direct investment: A review of the Ghana experience
-
Mmieh, F., & Owusu-Frimpong, N. (2004). State policies and the challenges in attracting foreign direct investment: A review of the Ghana experience. Thunderbird International Business Review, 46, 575-599.
-
(2004)
Thunderbird International Business Review
, vol.46
, pp. 575-599
-
-
Mmieh, F.1
Owusu-Frimpong, N.2
-
51
-
-
0347693462
-
A cross-national model of job-related outcomes of work role and family role variables: A retail sales context
-
Netemeyer, R. G., Brasher-Alejandro, T., & Boles, J. S. (2004). A cross-national model of job-related outcomes of work role and family role variables: A retail sales context. Journal of the Academy of Marketing Science, 32(1), 49-60.
-
(2004)
Journal of the Academy of Marketing Science
, vol.32
, Issue.1
, pp. 49-60
-
-
Netemeyer, R.G.1
Brasher-Alejandro, T.2
Boles, J.S.3
-
52
-
-
69349086139
-
Gender-based retail bank choice decisions in Nigeria
-
Omar, O. E. (2007). Gender-based retail bank choice decisions in Nigeria. Journal of Retail Marketing Management Research, 1(1), 20-31.
-
(2007)
Journal of Retail Marketing Management Research
, vol.1
, Issue.1
, pp. 20-31
-
-
Omar, O.E.1
-
57
-
-
69349101355
-
The causes and consequences of a poor-performing emerging stock market in sub-Saharan Africa: The case of the Ghana Stock Exchange
-
Owusu-Frimpong, N. (2001a). The causes and consequences of a poor-performing emerging stock market in sub-Saharan Africa: The case of the Ghana Stock Exchange. Journal of Financial Services Marketing, 6, 122-132.
-
(2001)
Journal of Financial Services Marketing
, vol.6
, pp. 122-132
-
-
Owusu-Frimpong, N.1
-
58
-
-
0034764748
-
An evaluation of marketing practices in banks in Ghana
-
Owusu-Frimpong, N. (2001b). An evaluation of marketing practices in banks in Ghana. Journal of African Business, 2(3), 75-91.
-
(2001)
Journal of African Business
, vol.2
, Issue.3
, pp. 75-91
-
-
Owusu-Frimpong, N.1
-
59
-
-
0001312089
-
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality
-
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64 (1), 12-40.
-
(1988)
Journal of Retailing
, vol.64
, Issue.1
, pp. 12-40
-
-
Parasuraman, A.1
Zeithaml, V.A.2
Berry, L.L.3
-
60
-
-
84990358771
-
Reconceptualizing service encounter quality in a non-Western Context
-
Raajpoot, N. (2004). Reconceptualizing service encounter quality in a non-Western Context. Journal of Service Research, 7(2), 181-201.
-
(2004)
Journal of Service Research
, vol.7
, Issue.2
, pp. 181-201
-
-
Raajpoot, N.1
-
61
-
-
21144473292
-
Pre-testing in questionnaire design: A review of the literature and suggestions for future research
-
Reynolds, N., Diamantopoulos, A., & Schlegelmilch, B. (1989). Pre-testing in questionnaire design: A review of the literature and suggestions for future research. Journal of the Market Research Society, 35, 171-181.
-
(1989)
Journal of the Market Research Society
, vol.35
, pp. 171-181
-
-
Reynolds, N.1
Diamantopoulos, A.2
Schlegelmilch, B.3
-
62
-
-
35348814118
-
What counts with bank customers
-
May
-
Riggall, J. (1979, May). What counts with bank customers. ABA Banking Journal, p. 93.
-
(1979)
ABA Banking Journal
, pp. 93
-
-
Riggall, J.1
-
63
-
-
33748744501
-
The impact of market orientation on the internationalization of retailing firms: Tesco in Eastern Europe
-
Rogers, H., Ghauri, P.N., George, K.L. (2005). The impact of market orientation on the internationalization of retailing firms: Tesco in Eastern Europe. International Review of Retail, Distribution and Consumer Research, 15(1), 53-74.
-
(2005)
International Review of Retail, Distribution and Consumer Research
, vol.15
, Issue.1
, pp. 53-74
-
-
Rogers, H.1
Ghauri, P.N.2
George, K.L.3
-
64
-
-
33748746748
-
The role of market orientation in business dyadic relationships: Testing an integrator model
-
Sanzo, M. J., Santos, M. L., Vasquez, R., & Alvarez, L. I. (2003). The role of market orientation in business dyadic relationships: Testing an integrator model. Journal of Marketing Management, 19 (1-2), 73-107.
-
(2003)
Journal of Marketing Management
, vol.19
, Issue.1-2
, pp. 73-107
-
-
Sanzo, M.J.1
Santos, M.L.2
Vasquez, R.3
Alvarez, L.I.4
-
65
-
-
33847183878
-
Banking patronage motives of the urban informal poor
-
Saunders, S. G., Bendixen, M., & Abratt, R. (2007). Banking patronage motives of the urban informal poor. Journal of Services Marketing, 21 (1), 52-63.
-
(2007)
Journal of Services Marketing
, vol.21
, Issue.1
, pp. 52-63
-
-
Saunders, S.G.1
Bendixen, M.2
Abratt, R.3
-
66
-
-
69349096908
-
How students choose their banks
-
October
-
Schram, J. (1991, October). How students choose their banks. United States Banker, pp. 75-78.
-
(1991)
United States Banker
, pp. 75-78
-
-
Schram, J.1
-
67
-
-
0008283318
-
Bank characteristics and customer bank choice: How important are importance measures
-
Sinkula, J. L., & Lawtor, L. (1988). Bank characteristics and customer bank choice: How important are importance measures. Journal of Professional Services Marketing, 3(3), 131-141.
-
(1988)
Journal of Professional Services Marketing
, vol.3
, Issue.3
, pp. 131-141
-
-
Sinkula, J.L.1
Lawtor, L.2
-
68
-
-
21344447117
-
Time orientation in the United States, China, and Mexico: Measurement and insights for promotional strategy
-
Spears, N., Lin, X., & Mowen, J.C. (2001). Time orientation in the United States, China, and Mexico: Measurement and insights for promotional strategy. Journal of International Consumer Marketing, 13(1), 57-74.
-
(2001)
Journal of International Consumer Marketing
, vol.13
, Issue.1
, pp. 57-74
-
-
Spears, N.1
Lin, X.2
Mowen, J.C.3
-
69
-
-
84986076279
-
A study of bank selection decisions in Singapore using the analytical hierarchy process
-
Retrieved November 21, 2008, from
-
Ta, H. P., & Har, K. Y. (2000). A study of bank selection decisions in Singapore using the analytical hierarchy process. International Journal of Bank Marketing. Retrieved November 21, 2008, from http://www.emerald-library.com/brev/03218db1.htm
-
(2000)
International Journal of Bank Marketing
-
-
Ta, H.P.1
Har, K.Y.2
-
70
-
-
1542544810
-
Bank selection criteria-A student perspective
-
Thwaites, D., & Vere, L. (1995). Bank selection criteria-A student perspective. Journal of Marketing Management, 11, 133-149.
-
(1995)
Journal of Marketing Management
, vol.11
, pp. 133-149
-
-
Thwaites, D.1
Vere, L.2
-
71
-
-
17744370112
-
Customers' adoption of banking channels in Hong Kong
-
Wan, W. W. N., Luk, C. L., & Chow, C. W. C. (2005). Customers' adoption of banking channels in Hong Kong. International Journal of Bank Marketing, 23, 255-272.
-
(2005)
International Journal of Bank Marketing
, vol.23
, pp. 255-272
-
-
Wan, W.W.N.1
Luk, C.L.2
Chow, C.W.C.3
-
73
-
-
33749322250
-
An analysis of endorsement effects in affinity marketing: The case for affinity credit cards
-
Woo, K., Fock, H. K. Y., & Hui, K. M. (2006). An analysis of endorsement effects in affinity marketing: The case for affinity credit cards. Journal of Advertising, 35(3), 103-113.
-
(2006)
Journal of Advertising
, vol.35
, Issue.3
, pp. 103-113
-
-
Woo, K.1
Fock, H.K.Y.2
Hui, K.M.3
-
74
-
-
0346268888
-
Determinants of merger and acquisition activity in Australian cooperative deposit-taking institutions
-
Worthington, A. C. (2004). Determinants of merger and acquisition activity in Australian cooperative deposit-taking institutions. Journal of Business Research, 57(1), 47-57.
-
(2004)
Journal of Business Research
, vol.57
, Issue.1
, pp. 47-57
-
-
Worthington, A.C.1
-
76
-
-
35348825308
-
Customer bank selection: Bank marketing implication
-
Ying, L. C., & Chua, A. (1989). Customer bank selection: Bank marketing implication, Malaysian Management Review, 24(3), 55-67.
-
(1989)
Malaysian Management Review
, vol.24
, Issue.3
, pp. 55-67
-
-
Ying, L.C.1
Chua, A.2
-
77
-
-
23044517705
-
An examination of selected marketing mix elements and brand equity
-
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28, 195-211.
-
(2000)
Journal of the Academy of Marketing Science
, vol.28
, pp. 195-211
-
-
Yoo, B.1
Donthu, N.2
Lee, S.3
|