Customer knowledge and choice criteria in retail banking

Journal of Strategic Marketing

Volumn 10, Issue 4, 2002, Pages 273-290

  Devlin, James F ^a  

^a UNIVERSITY OF NOTTINGHAM MALAYSIA CAMPUS   (Malaysia)

Author keywords

Customer choice criteria; Financial services; Retail banking; UK

Indexed keywords

EID: 17544364972     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254022000014541     Document Type: Article

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