Cultural and situational contingencies and the theory of reasoned action: Application to fast food restaurant consumption

Journal of Consumer Psychology

Volumn 9, Issue 2, 2000, Pages 97-106

  Bagozzi, Richard P ^a   Wong, Nancy ^b   Abe, Shuzo ^c   Bergami, Massimo ^d  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF HAWAII   (United States)

^c YOKOHAMA NATIONAL UNIVERSITY   (Japan)

^d UNIVERSITY OF BOLOGNA   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034396062     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP0902_4     Document Type: Article

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