Self-image motives and consumer behavior: How sacrosanct self-beliefs sway preferences in the marketplace

Journal of Consumer Psychology

Volumn 17, Issue 4, 2007, Pages 237-249

  Dunning, David ^a  

^a Department of Obstetrics Gynecology   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36348960629     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1057-7408(07)70033-5     Document Type: Article

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