The implications of individual differences in reference price utilization for designing effective price communications

Journal of Business Research

Volumn 53, Issue 2, 2001, Pages 85-91

  Chandrashekaran, R ^a  

^a FAIRLEIGH DICKINSON UNIVERSITY   (United States)

Author keywords

Individual differences; Price communications; Reference price

Indexed keywords

EID: 0346755913     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00077-6     Document Type: Article

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