Effects of extreme-priced products on consumer reservation prices

Journal of Consumer Psychology

Volumn 16, Issue 2, 2006, Pages 176-190

  Krishna, Aradhna ^a,c   Wagner, Mary ^a   Yoon, Carolyn ^a   Adaval, Rashmi ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646413920     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1602_8     Document Type: Article

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