The use of cues depends on goals: Store reputation affects product judgments when social identity goals are salient

Journal of Consumer Psychology

Volumn 16, Issue 3, 2006, Pages 260-271

  Lee, Kyoungmi ^a,b   Shavitt, Sharon ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748434579     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1603_8     Document Type: Article

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