Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework

Journal of Consumer Psychology

Volumn 10, Issue 3, 2001, Pages 123-134

  Purohit, Devavrat ^b   Srivastava, Joydeep ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035630563     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/153276601750132696     Document Type: Article

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