The moderating role of consumer and product characteristics on the value of customized on-line recommendations

International Journal of Electronic Commerce

Volumn 11, Issue 2, 2006, Pages 101-123

  Nikolaeva, Ralitza ^a   Sriram, Srinivasaraghavan ^b  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Buying behavior; Internal information search; Marginal value of recommendation; Monte Carlo simulation; On line product recommendations

Indexed keywords

EID: 33846226398     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415110205     Document Type: Article

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