Visualization strategies and tools for enhancing customer relationship management

Communications of the ACM

Volumn 47, Issue 11, 2004, Pages 93-99

  Ganapathy, Shobha ^a   Ranganathan, C ^b   Sankaranarayanan, Balaji ^c  

^a FedEx   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ALGORITHMS; COMPETITION; CUSTOMER SATISFACTION; INDUSTRIAL MANAGEMENT; MATHEMATICAL MODELS; ONLINE SYSTEMS; PUBLIC RELATIONS; SOCIETIES AND INSTITUTIONS; STRATEGIC PLANNING; WEB BROWSERS; WORLD WIDE WEB;

CUSTOMER ACQUISITION; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); ELECTRONIC RELATIONSHIP; ONLINE PRODUCTS;

ELECTRONIC COMMERCE;

EID: 11844294019     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/1029496.1029500     Document Type: Review

References (4)

1. Butler, S. B2B and CRM: Managing Customer Relationships (Dec. 15, 200C); www.emarketer.com/analysis/ecommerce_b2b/20001215_ecrm.html.
2. Eick, S G. Visualizing online activity. Commun. ACM 44, 8 (Aug. 2001), 45-48.
3. Gobetti, E. and Leone, A.O. Virtual Sardinia: A large-scale hypermedia regional information system. Computer Networks and ISDN Systems 28 (Sept. 1996), 7-11; www.crs4.it/PRJ/VIRTSARD/.
4. Hearst, M., English, J., Sinha R., Swearingen, K., and Yee, P. Finding the flow in Web site search. Commun. ACM 45, 9 (Sept. 2002) 42-49.