The impact of productrelated factors on perceived product safety

Marketing Intelligence & Planning

Volumn 20, Issue 3, 2002, Pages 185-194

  YeeMan Siu, Noel ^a   Wong, HonYan ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Consumer behaviour; Perception; Products; Safety

Indexed keywords

EID: 84986031774     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210428049     Document Type: Article

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