Expertise effects on prechoice decision processes and final outcomes: A protocol analysis

European Journal of Marketing

Volumn 32, Issue 5-6, 1998, Pages 559-576

  Kuusela, Hannu ^a   Spence, Mark T ^b   Kanto, Antti J ^c  

^a TAMPERE UNIVERSITY OF TECHNOLOGY   (Finland)

^b SOUTHERN CONNECTICUT STATE UNIVERSITY   (United States)

^c HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Banking; Consumer behaviour; Decision making; Experts; Information systems

Indexed keywords

EID: 85135318621     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810216181     Document Type: Article

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