Proactive postsales service: When and why does it pay off?

Journal of Marketing

Volumn 73, Issue 2, 2009, Pages 70-87

  Challagalla, Goutam ^a   Venkatesh, R ^b   Kohli, Ajay K ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Postsales service; Proactive education; Proactive feedback seeking; Proactive prevention; Proactive service

Indexed keywords

EID: 63049116352     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.2.70     Document Type: Article

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