Exploring the dimensions of proactivity within advertising agency-client relationships

Journal of Advertising

Volumn 36, Issue 4, 2007, Pages 49-60

  Beverland, Michael ^a   Farrelly, Francis ^b   Woodhatch, Zeb ^c  

^a RMIT UNIVERSITY   (Australia)

^b MONASH UNIVERSITY   (Australia)

^c Red Rhino Holdings   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38049162581     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360404     Document Type: Article

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