The spherical marketing concept: A revitalization of the marketing concept

European Journal of Marketing

Volumn 39, Issue 1-2, 2005, Pages 5-15

  Svensson, Göran ^a  

^a HALMSTAD UNIVERSITY   (Sweden)

Author keywords

Distribution channels and markets; Marketing theory

Indexed keywords

EID: 18844385733     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510571981     Document Type: Article

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