The situational impact of brand image beliefs

Journal of Consumer Psychology

Volumn 14, Issue 3, 2004, Pages 318-330

  Batra, Rajeev ^a   Homer, Pamela Miles ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042528278     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1403_12     Document Type: Article

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