Intrapersonal variation in consumer susceptibility to normative influence: Toward a better understanding of brand choice decisions

Journal of Social Psychology

Volumn 148, Issue 4, 2008, Pages 423-448

  Orth, Ulrich R ^a   Kahle, Lynn R ^b  

^a UNIVERSITY OF KIEL   (Germany)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

Consumer behavior; Impression management; Social identity; Values

Indexed keywords

EID: 52649119716     PISSN: 00224545     EISSN: None     Source Type: Journal    
DOI: 10.3200/SOCP.148.4.423-448     Document Type: Article

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