Smokers and beer drinkers: Values and consumer susceptibility to interpersonal influence

Journal of Consumer Marketing

Volumn 16, Issue 6, 1999, Pages 536-557

  Kropp, Fredric ^a   Lavack, Anne M ^b   Holden, Stephen J S ^c  

^a MONTEREY INSTITUTE OF INTERNATIONAL STUDIES   (United States)

^b UNIVERSITY OF WINNIPEG   (Canada)

^c BOND UNIVERSITY   (Australia)

Author keywords

Alcoholic drinks; Consumer behaviour; Influence; Interpersonal communications; Smoking; Values

Indexed keywords

EID: 0348117623     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910297498     Document Type: Article

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