Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers

Journal of International Marketing

Volumn 6, Issue 4, 1998, Pages 49-65

  McGowan, Karen M ^a   Sternquist, Brenda J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002739035     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1069031x9800600408     Document Type: Article

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