David and Goliath revisited: Grassroots consumer campaign battles a corporate giant

American Communication Journal

Volumn 4, Issue 3, 2001, Pages

  Hart, Joy L ^a   Esrock, Stuart L ^a   D'Silva, Margaret U ^a   Werking, Kathy J ^b  

^a UNIVERSITY OF LOUISVILLE   (United States)

^b EASTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2942597955     PISSN: 15325865     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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