The role of networks and matching in market entry to emerging retail markets

International Marketing Review

Volumn 25, Issue 6, 2008, Pages 674-699

  Elg, Ulf ^a   Ghauri, Pervez N ^b   Tarnovskaya, Veronika ^a  

^a LUND UNIVERSITY   (Sweden)

^b KING'S COLLEGE LONDON   (United Kingdom)

Author keywords

Emerging markets; International marketing; Market entry; Retailing

Indexed keywords

EID: 57149140114     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330810915583     Document Type: Article

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