Retail internationalization and retail failure: Issues from the case of Marks and Spencer

International Review of Retail, Distribution and Consumer Research

Volumn 12, Issue 2, 2002, Pages 191-219

  Burt, S L ^a   Mellahi, K ^b   Jackson, T P ^c   Sparks, L ^a  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^c Institute for Clean Growth and Future Mobility   (United Kingdom)

Author keywords

Failure; Internationalization; Market Entry; Marks And Spencer; Retail; Withdrawal

Indexed keywords

EID: 2442675821     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960210127727     Document Type: Article

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