SME retailer internationalisation: Case study evidence from British retailers

International Marketing Review

Volumn 23, Issue 1, 2006, Pages 25-53

  Hutchinson, Karise ^a   Quinn, Barry ^a   Alexander, Nicholas ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

International business; Retailers; Small to medium sized enterprises; United Kingdom

Indexed keywords

EID: 33644534507     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330610646287     Document Type: Article

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