Extending electronic portals with new services: Exploring the usefulness of brand extension models

Journal of Retailing and Consumer Services

Volumn 12, Issue 4, 2005, Pages 245-254

  van Riel, Allard C R ^a   Ouwersloot, Hans ^a  

^a MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Brand extensions; Consumer behavior; E service; Electronic portal; Service offer

Indexed keywords

MARKETING; RETAILING;

EID: 17544380844     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2004.07.003     Document Type: Article

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