The behavioral economics of consumer brand choice: Establishing a methodology

Journal of Economic Psychology

Volumn 24, Issue 5, 2003, Pages 675-695

  Foxall, Gordon R ^a   Schrezenmaier, Teresa C ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Behavioral economics; Brand selection; Consumer choice; Marketing; Matching law; Maximization

Indexed keywords

EID: 0042679491     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-4870(03)00008-4     Document Type: Article

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