The negative impact of brand extensions on parent brand image

Journal of Product & Brand Management

Volumn 12, Issue 7, 2003, Pages 432-448

  Martínez, Eva ^a   Pina, José M ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Brand extensions; Brand image; Consumers; Perception

Indexed keywords

EID: 84986156093     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310506001     Document Type: Article

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