Enhancing recall and recognition for brand names and body copy. A mixed-language approach

Journal of Advertising

Volumn 37, Issue 3, 2008, Pages 107-117

  Ahn, Jungsun ^a   La Ferle, Carrie ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 52749089997     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370308     Document Type: Article

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