The westernization of asian print advertising

Journal of International Consumer Marketing

Volumn 7, Issue 4, 1995, Pages 23-37

  Cutler, Bob D ^a   White, Steven D ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 7444252107     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v07n04_03     Document Type: Article

References (24)

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