Structural constraints in code-switched advertising

Journal of Consumer Research

Volumn 32, Issue 3, 2005, Pages 416-423

  Luna, David ^a   Lerman, Dawn ^b   Peracchio, Laura A ^c  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b FORDHAM UNIVERSITY   (United States)

^c UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 30344472952     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/497553     Document Type: Article

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