Recall and Recognition of Brand Names: A Comparison of Word and Nonword Name Types

Psychology and Marketing

Volumn 19, Issue 7-8, 2002, Pages 621-639

  Lerman, Dawn ^a   Garbarino, Ellen ^b  

^a FORDHAM UNIVERSITY   (United States)

^b CASE WESTERN RESERVE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141907840     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10028     Document Type: Article

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