International advertising strategies in China: A worldwide survey of foreign advertisers

Journal of Advertising Research

Volumn 39, Issue 6, 1999, Pages 25-35

  Yin, Jiafei ^a  

^a CENTRAL MICHIGAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039933737     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Review

References (29)

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