Memory structure in the processing of advertising messages: How is unusual information represented?

Journal of Psychology: Interdisciplinary and Applied

Volumn 126, Issue 4, 1992, Pages 343-356

  Hunt, James M ^a   Kernan, Jerome B ^b   Bonfield, E H ^c  

^a TEMPLE UNIVERSITY   (United States)

^b GEORGE MASON UNIVERSITY   (United States)

^c Rider College ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; ATTENTION; CONCEPT FORMATION; FEMALE; HUMAN; LEARNING; LONG TERM MEMORY; MALE; PERSUASIVE COMMUNICATION; RECALL; SHORT TERM MEMORY;

ADULT; ADVERTISING; ASSOCIATION LEARNING; ATTENTION; CONCEPT FORMATION; FEMALE; HUMAN; MALE; MEMORY, SHORT-TERM; MENTAL RECALL; PERSUASIVE COMMUNICATION; RETENTION (PSYCHOLOGY); SUPPORT, NON-U.S. GOV'T;

EID: 0026892028     PISSN: 00223980     EISSN: 19401019     Source Type: Journal    
DOI: 10.1080/00223980.1992.10543368     Document Type: Article

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