Language and Advertising Effectiveness: Mediating Influences of Comprehension and Cognitive Elaboration

Psychology and Marketing

Volumn 19, Issue 7-8, 2002, Pages 693-712

  Wyer Jr , Robert S ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036288484     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10031     Document Type: Article

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