An intra- and inter-organisational perspective on industrial segmentation: A segmentation classification framework

European Journal of Marketing

Volumn 42, Issue 9-10, 2008, Pages 1023-1038

  Clarke, Ann H ^a   Freytag, Per V ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Classification; Market segmentation

Indexed keywords

EID: 51749105027     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810891127     Document Type: Article

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