Need-based segmentation and customized communication strategies in a complex-commodity industry: A supply chain study

Industrial Marketing Management

Volumn 32, Issue 4, 2003, Pages 281-290

  Albert, Terri C ^a  

^a UNIVERSITY OF HARTFORD   (United States)

Author keywords

Customized communication; Delphi study; Industrial communication; Supply chain management (SCM)

Indexed keywords

EID: 0038239716     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(02)00204-3     Document Type: Article

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