Balancing theory and practice: A reappraisal of business-to-business segmentation

Industrial Marketing Management

Volumn 27, Issue 5, 1998, Pages 429-445

  Mitchell, Vincent Wayne ^a   Wilson, Dominic F ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038779966     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(98)00002-9     Document Type: Article

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