Commentary: Princely thoughts on Machiavelli, marketing and management

European Journal of Marketing

Volumn 34, Issue 5-6, 2000, Pages 524-537

  Thomas, Michael J ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Customer loyalty; Marketing management; Marketing strategy

Indexed keywords

EID: 33744965842     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010321901     Document Type: Review

References (16)

1. Ascherson, N. (1999), “The Indispensable Englishman”, New Statesman, 29 January, pp. 25‐7.
2. Brady, J. (1996), “The future of marketing: old age or second adolescence?”, Journal of Marketing Practice, Vol. 2, No. 4, p. 7‐10.
3. Hampden‐Turner, C. and Trompenaars, A. (1993), The Seven Cultures of Capitalism, Doubleday, New York, NY.
4. Jacobs, J. (1992), Systems of Survival, Hodder and Stoughton, London.
5. Kapuscinski, R. (1994), Imperium, Granta Books London.
6. Machiavelli, N. (1995), The Prince, (G. Bull, Ed.), Penguin Books, London.
7. Routley, R. (1983), The Basic Philosophical and Semantical Theory, Ridgeview Co, Alaschdero, CA.
8. Egan, C. and Thomas, M.J. (1998), The CIM Handbook of Strategic Marketing, Butterworth‐Heineman, Oxford.
9. Etzioni, A. (1995), The Spirit of Community, Harper Collins, London.
10. Grazia, S. De. (1989), Machiavelli in Hell, Harvester Wheatsheaf, Hemel Hempstead.
11. Harris, P. and Lock, A. (1996), “Machiavellian marketing: the development of corporate lobbying in the UK”, Journal of Marketing Management, Vol. 12, No. 4, pp. 313‐28.
12. Harris, P., Lock, A. and Rees, P. (Eds) (1998), “Machiavelli at 500”, Conference Proceedings, Manchester Metrolpolitan University, 18/19 May.
13. Hunt, S.D. and Chanko, L.B. (1984), “Marketing and Machiavellianism”, Journal of Marketing, Vol. 48, pp. 30‐42.
14. Jay, A. (1969), Management and Machiavelli, Bantam Books, New York, NY.
15. Kelly, G., Kelly, D. and Gamble, A. (Eds) (1997), Stakeholder Capitalism, Macmillan, Basingstoke.
16. Thomas, M.J. (1999), “Marketing Performance Measurement: Directions for Development”, Journal of Marketing Management.