Antecedents of internal marketing practice: Some preliminary empirical evidence

International Journal of Service Industry Management

Volumn 19, Issue 3, 2008, Pages 400-434

  Gounaris, Spiros ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Internal marketing; Job satisfaction; Market orientation; Organizational culture

Indexed keywords

EID: 45749100072     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230810875039     Document Type: Article

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