Integrating internal marketing with participative management

Management Decision

Volumn 39, Issue 2, 2001, Pages 121-132

  Davis, Tim R v ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

Communications; Internal marketing; Management styles; Participative management; Strategic management

Indexed keywords

EID: 84986038345     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005418     Document Type: Article

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