Internal marketing and the mediating role of organisational competencies

European Journal of Marketing

Volumn 37, Issue 9, 2003, Pages 1221-1241

  Ahmed, Pervaiz K ^a   Rafiq, Mohammed ^b   Saad, Norizan M ^c  

^a UNIVERSITY OF WOLVERHAMPTON   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^c SCHOOL OF PHYSICS   (Malaysia)

Author keywords

Internal marketing; Malaysia; Organizational effectiveness; Organizational performance; Surveys

Indexed keywords

EID: 33344455195     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310486960     Document Type: Article

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