Lessons from Accenture's 3Rs: Rebranding, restructuring and repositioning

Journal of Product & Brand Management

Volumn 12, Issue 7, 2003, Pages 477-490

  Kaikati, Jack G ^a  

^a SOUTHERN ILLINOIS UNIVERSITY EDWARDSVILLE   (United States)

Author keywords

Consultants; Organizational restructuring Corporate branding; Rebranding

Indexed keywords

EID: 84986170769     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310506038     Document Type: Article

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