-
1
-
-
26044432512
-
Modeling movie life cycles and market share
-
Ainslie, Andrew, Xavier Drèze, Fred Zufryden. 2005. Modeling movie life cycles and market share. Marketing Sci. 24(3) 508-518.
-
(2005)
Marketing Sci
, vol.24
, Issue.3
, pp. 508-518
-
-
Ainslie, A.1
Drèze, X.2
Zufryden, F.3
-
2
-
-
4544343757
-
Exploring children's choice: The reminder effect of product placement
-
Auty, Susan, Charlie Lewis. 2004. Exploring children's choice: The reminder effect of product placement. Psych. & Marketing 21(9) 697-713.
-
(2004)
Psych. & Marketing
, vol.21
, Issue.9
, pp. 697-713
-
-
Auty, S.1
Lewis, C.2
-
3
-
-
84993044154
-
Separating advertising from programme content: The principle and its relevance in communications practice
-
Baerns, Barbara. 2005. Separating advertising from programme content: The principle and its relevance in communications practice. J. Comm. Management 9(3) 101-112.
-
(2005)
J. Comm. Management
, vol.9
, Issue.3
, pp. 101-112
-
-
Baerns, B.1
-
4
-
-
33847011835
-
The motion picture industry: Critical issues in practice, current research and new research directions
-
Eliashberg, Jehoshua, Anita Elberse, Mark A. A. M. Lenders. 2006. The motion picture industry: Critical issues in practice, current research and new research directions. Marketing Sci. 25(6) 638-661.
-
(2006)
Marketing Sci
, vol.25
, Issue.6
, pp. 638-661
-
-
Eliashberg, J.1
Elberse, A.2
Lenders, M.A.A.M.3
-
6
-
-
29144471137
-
The lead lag puzzle of demand and distribution: A graphical method applied to movies
-
Krider, Robert E., Tieshan Li, Yong Liu, Charles B. Weinberg. 2005. The lead lag puzzle of demand and distribution: A graphical method applied to movies. Marketing Sci. 24(4) 635-645.
-
(2005)
Marketing Sci
, vol.24
, Issue.4
, pp. 635-645
-
-
Krider, R.E.1
Li, T.2
Liu, Y.3
Weinberg, C.B.4
-
7
-
-
0036925825
-
Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude
-
Russell, Cristel A. 2002. Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. J. Consumer Res. 29(3) 306-318.
-
(2002)
J. Consumer Res
, vol.29
, Issue.3
, pp. 306-318
-
-
Russell, C.A.1
|