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Volumn 25, Issue 6, 2006, Pages 662-664

Research opportunities at the movies

Author keywords

Motion pictures; New product research; Product placement

Indexed keywords


EID: 33847022746     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0155     Document Type: Article
Times cited : (9)

References (7)
  • 1
    • 26044432512 scopus 로고    scopus 로고
    • Modeling movie life cycles and market share
    • Ainslie, Andrew, Xavier Drèze, Fred Zufryden. 2005. Modeling movie life cycles and market share. Marketing Sci. 24(3) 508-518.
    • (2005) Marketing Sci , vol.24 , Issue.3 , pp. 508-518
    • Ainslie, A.1    Drèze, X.2    Zufryden, F.3
  • 2
    • 4544343757 scopus 로고    scopus 로고
    • Exploring children's choice: The reminder effect of product placement
    • Auty, Susan, Charlie Lewis. 2004. Exploring children's choice: The reminder effect of product placement. Psych. & Marketing 21(9) 697-713.
    • (2004) Psych. & Marketing , vol.21 , Issue.9 , pp. 697-713
    • Auty, S.1    Lewis, C.2
  • 3
    • 84993044154 scopus 로고    scopus 로고
    • Separating advertising from programme content: The principle and its relevance in communications practice
    • Baerns, Barbara. 2005. Separating advertising from programme content: The principle and its relevance in communications practice. J. Comm. Management 9(3) 101-112.
    • (2005) J. Comm. Management , vol.9 , Issue.3 , pp. 101-112
    • Baerns, B.1
  • 4
    • 33847011835 scopus 로고    scopus 로고
    • The motion picture industry: Critical issues in practice, current research and new research directions
    • Eliashberg, Jehoshua, Anita Elberse, Mark A. A. M. Lenders. 2006. The motion picture industry: Critical issues in practice, current research and new research directions. Marketing Sci. 25(6) 638-661.
    • (2006) Marketing Sci , vol.25 , Issue.6 , pp. 638-661
    • Eliashberg, J.1    Elberse, A.2    Lenders, M.A.A.M.3
  • 6
    • 29144471137 scopus 로고    scopus 로고
    • The lead lag puzzle of demand and distribution: A graphical method applied to movies
    • Krider, Robert E., Tieshan Li, Yong Liu, Charles B. Weinberg. 2005. The lead lag puzzle of demand and distribution: A graphical method applied to movies. Marketing Sci. 24(4) 635-645.
    • (2005) Marketing Sci , vol.24 , Issue.4 , pp. 635-645
    • Krider, R.E.1    Li, T.2    Liu, Y.3    Weinberg, C.B.4
  • 7
    • 0036925825 scopus 로고    scopus 로고
    • Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude
    • Russell, Cristel A. 2002. Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. J. Consumer Res. 29(3) 306-318.
    • (2002) J. Consumer Res , vol.29 , Issue.3 , pp. 306-318
    • Russell, C.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.