Strategic segmentation using outlet malls

International Journal of Research in Marketing

Volumn 22, Issue 1, 2005, Pages 61-86

  Coughlan, Anne T ^a   Soberman, David A ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b INSEAD   (France)

Author keywords

Channel strategy; Consumer heterogeneity; Dual distribution; Price discrimination

Indexed keywords

EID: 14644430442     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2004.03.003     Document Type: Article

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