Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study

Industrial Marketing Management

Volumn 37, Issue 4, 2008, Pages 407-420

  Polo Redondo, Yolanda ^a   Cambra Fierro, Jesús ^b  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSIDAD PABLO DE OLAVIDE   (Spain)

Author keywords

Certification standardization; Relationship; Supply function

Indexed keywords

EID: 43149086607     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.03.004     Document Type: Article

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