Market signals and relative preference: The moderating effects of conflicting information, decision focus, and need for cognition

Journal of Business Research

Volumn 58, Issue 10, 2005, Pages 1362-1370

  Chatterjee, Subimal ^a   Kang, Yong Soon ^a   Mishra, Debi Prasad ^a  

^a BINGHAMTON UNIVERSITY   (United States)

Author keywords

Need for cognition; Quality signals; Regulatory focus

Indexed keywords

EID: 23944487434     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.07.001     Document Type: Article

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