Training requirements for professional certification of manufacturers' representatives

Industrial Marketing Management

Volumn 26, Issue 6, 1997, Pages 509-518

  Weinrauch, J Donald ^a   Stevens, Marilyn ^b   Carlson, Rodney L ^b  

^a TENNESSEE TECHNOLOGICAL UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040060237     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(97)00026-6     Document Type: Article

References (17)

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15. Stephens, M., Weinrauch, J., and Mann, O. Karl: Leading Manufacturers' Representatives Voice Their Perceptions and Recommendations for the Future: A Challenge to Marketing Educators. Proceedings of the National Conference in Sales Management, Dan Weilbacker, ed., March 1993, 95-100 (1992).
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