Mere exposure and the endowment effect on consumer decision making

Journal of Psychology: Interdisciplinary and Applied

Volumn 141, Issue 2, 2007, Pages 117-125

  Tom, Gail ^a   Nelson, Carolyn ^a   Srzentic, Tamara ^a   King, Ryan ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Consumer decision making; Endowment effect; Mere exposure; Prime

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; AWARENESS; CONSUMER; DECISION MAKING; FEMALE; HUMAN; MALE; PSYCHOLOGICAL ASPECT;

ADULT; ADVERTISING; AWARENESS; CHOICE BEHAVIOR; CONSUMER PARTICIPATION; DECISION MAKING; FEMALE; HUMANS; MALE;

EID: 34248366516     PISSN: 00223980     EISSN: None     Source Type: Journal    
DOI: 10.3200/JRLP.141.2.117-126     Document Type: Article

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