Product line selection and pricing with modularity in design

Manufacturing and Service Operations Management

Volumn 7, Issue 3, 2005, Pages 172-187

  Hopp, Wallace J ^a   Xu, Xiaowei ^b  

^a Northwestern University   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

Majorization; Modular design; Multinomial logit; Product differentiation; Product variety

Indexed keywords

MAJORIZATION; MODULAR DESIGNS; MULTINOMIAL LOGIT; PRODUCT DIFFERENTIATION; PRODUCT VARIETY;

COSTS; MARKETING; PRODUCT DEVELOPMENT; RISK ASSESSMENT;

PRODUCT DESIGN;

EID: 25444529483     PISSN: 15234614     EISSN: 15265498     Source Type: Journal    
DOI: 10.1287/msom.1050.0077     Document Type: Article

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