Perspectives on multiple category choice

Marketing Letters

Volumn 8, Issue 3, 1997, Pages 297-305

  Russell, Gary J ^a   Bell, David ^b   Bodapati, Anand ^c   Brown, Christina L ^d   Chiang, Joengwen ^e   Gaeth, Gary ^a   Gupta, Sunil ^f   Manchanda, Puneet ^f  

^a UNIVERSITY OF IOWA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

^d NEW YORK UNIVERSITY   (United States)

^e HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^f Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Market basket models; Multiple category choice; Product bundles

Indexed keywords

EID: 0000199634     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007960529932     Document Type: Review

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