Social marketing: Implications for contemporary marketing practices classification scheme

Journal of Business and Industrial Marketing

Volumn 23, Issue 2, 2008, Pages 135-141

  Domegan, Christine T ^a  

^a NATIONAL UNIVERSITY OF IRELAND   (Ireland)

Author keywords

Marketing strategy; Networking; Social marketing

Indexed keywords

EID: 38549093480     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810850254     Document Type: Article

References (56)

1. Andreasen, A.R. (1995), Marketing Social Change: Changing Behavior to Promote Health, Social Development and the Environment, Jossey-Bass, San Francisco, CA.
2. Andreasen, A.R. (2002), "Marketing social change in the social change marketplace", Journal of Public Policy and Marketing, Vol. 21 No. 1, pp. 3-13.
3. Andreasen, A.R. (2006), Social Marketing in the 21st Century, Sage, London.
4. Andreasen, A.R. and Herzberg, B. (2005), "Social marketing applied to economic reforms", Social Marketing Quarterly, Vol. 11 No. 2, pp. 3-17.
5. Bagozzi, R.P. (1975), "Marketing as exchange", Journal of Marketing, Vol. 39 No. 4, October, pp. 32-9.
6. Beetlestone, J.G., Johnson, C.H., Quin, M. and White, H. (1998), "The Science Centre Movement: contexts, practice, next challenges", Public Understanding of Science, Vol. 7, pp. 5-26.
7. Brady, M., Saren, M. and Tzokas, N. (2002), "Integrating information technology into marketing", Journal of Marketing Management, Vol. 18 Nos 5-6, pp. 1-23.
8. Brenkert, G.G. (2002), "Ethical challenges of social marketing", Journal of Public Policy & Marketing, Vol. 21 Nos 1, Spring, pp. 14-25.
9. Brodie, R., Winklofer, H., Coviello, N. and Johnston, W. (2007), "Is e-marketing coming of age? An examination of the penetration of eM and firm performance", Journal of Interactive Marketing, Vol. 21 No. 1, pp. 2-21.
10. Brookes, R.W., Brodie, R.J., Coviello, N.E. and Palmer, R.A. (2004), "How managers perceive the impacts of information technologies on contemporary practices: reinforcing, enhancing or transforming?", Journal of Relationship Marketing, Vol. 3 No. 4, pp. 7-26.
11. Coviello, N.E., Brodie, R.H. and Munro, H.J. (1997), "Understanding contemporary marketing: development of a classification scheme", Journal of Marketing Management, Vol. 13 No. 6, pp. 501-22.
12. Coviello, N.E., Milley, R. and Marcolin, B. (2001), "Understanding IT-enabled interactivity in contemporary marketing", Journal of Interactive Marketing, Vol. 15 No. 4, pp. 18-33.
13. Coviello, N.E., Brodie, R.H., Danaher, P.J. and Johnston, W.J. (2002), "How firms relate to their markets: an empirical examination of contemporary marketing practices", Journal of Marketing, Vol. 66 No. 3, pp. 33-47.
14. Diamond, W. and Oppenheim, M.R. (2004), "Sources for special topics: social marketing, nonprofit organisations, service marketing and legal/ethical issues", Journal of Business and Finance Librarianship, Vol. 9 No. 4, pp. 287-99.
15. Domegan, C. and Corry, A. (2006), "The use of social marketing to evaluate science outreach programmes", paper presented at the Irish Academy of Management Conference, Cork, September.
16. Donaldson, B. and O'Toole, T. (2002), Strategic Market Relationships. From Strategy to Implementation, Wiley, Chichester.
17. Edwards, C. (2004), "Evaluating European public awareness of science initiatives: a review of the literature", Science Communication, Vol. 25 No. 3, March, pp. 260-71.
18. Evans, G. and Durant, J. (1995), "The relationship between knowledge and attitudes in the public understanding of science in Britain", Public Understanding of Science, Vol. 4 No. 1, pp. 57-74.
19. Fine, S.H. (1990), Social Marketing: Promoting the Causes of Public and Nonprofit Agencies, Allyn & Bacon, Needham Heights, MA.
20. Ford, D., Gadde, L., Hakansson, H. and Snehota, I. (2003), Managing Business Relationships, 2nd ed., Wiley, Chichester.
21. Gordon, R., McDermott, L., Stead, M. and Angus, K. (2006), "The effectiveness of social marketing interventions for health improvement: what's the evidence?", Public Health, Vol. 120 No. 12, pp. 1133-9.
22. Hastings, G.B. (2003), "Relational paradigms in social marketing", Journal of Macromarketing, Vol. 23 No. 1, June, pp. 6-15.
23. Hastings, G. (2006), "Ten promises to Terry: towards a social marketing manifesto", Health Education, Vol. 106 No. 1, pp. 5-8.
24. Hastings, G. (2007), Social Marketing. Why Should the Devil Get All the Best Tunes?, Butterworth-Heinemann, Oxford.
25. Hastings, G.B. and Saren, M. (2003), "The critical contribution of social marketing", Journal of Marketing Theory, Vol. 3 No. 3, pp. 305-17.
26. Hastings, G.B., MacFadyen, L. and Anderson, S. (2000), "Whose behaviour is it anyway? The broader potential of social marketing", Social Marketing Quarterly, Vol. 6 No. 2, pp. 46-58.
27. Haytko, D.L. (2004), "Firm-to-firm interpersonal relationships: perspectives from advertising agency account managers", Journal of the Academy of Marketing Science, Vol. 32 No. 3, pp. 312-28.
28. Hjelmar, U. (2005), "The concept of commitment as a basis for social marketing efforts: conversion model as a case", Social Marketing Quarterly, Vol. 11 No. 2, pp. 58-63.
29. Holden, M. (2006), "Modelling the effects of primary relations and inter-organisational communication on relational norms", PhD thesis, WIT, Waterford.
30. Kotler, P. and Levy, S.J. (1969), "Broadening the concept of marketing", Journal of Marketing, Vol. 33, January, pp. 10-15.
31. Kotler, P. and Zaltman, G. (1971), "Social marketing: an approach to planned social change", Journal of Marketing, Vol. 35, July, pp. 3-12.
32. Kotler, P., Roberto, N. and Lee, N. (2002), Social Marketing, Improving the Quality of Life, 2nd ed., Sage Publications, London.
33. Lawther, S. and Lowry, R. (1995), "Social marketing and behaviour change among professionals", Social Marketing Quarterly, Vol. 2 No. 1, pp. 10-11.
34. Layton, D., Jenkins, E., Macgill, S. and Davey, A. (1993), Inarticulate Science? Perspectives on the Public Understanding of Science and Some Implications for Science Education, Studies in Education, Driffield.
35. Levy, S. and Zaltman, G. (1975), Marketing, Society and Conflict, Prentice-Hall, Englewood Cliffs, NJ.
36. Luck, D. (1969), "Broadening the concept of marketing: too far", Journal of Marketing, Vol. 33, July, pp. 53-5.
37. Lusch, R.F. and Vargo, S.L. (2006), "Service-dominant logic: reactions, reflections and refinements", Marketing Theory, Vol. 6 No. 3, pp. 281-8.
38. McDermott, L., Stead, M. and Hastings, G. (2005), "What is and what is not social marketing: the challenge of reviewing the evidence", Journal of Marketing Management, Vol. 21 No. 5, pp. 545-53.
39. McLeroy, K.R., Bibean, D., Steckler, A. and Glanz, K. (1988), "An ecological perspective on health promotion programmes", Health Education Quarterly, Vol. 15 No. 4, pp. 351-77.
40. Macneil, I.R. (1980), The New Social Contract: An Inquiry into Modern Contractual Relationships, Yale University Press, New Haven, CT and London.
41. Maibach, E. and Cotton, D. (1995), "Moving people to behaviour change: a staged social cognitive approach to message design", in Maibach, E. and Parrott, R. (Eds), Designing Health Messages. Approaches from Communication Theory and Public Health Practice, Sage, Thousand Oaks, CA.
42. Morgan, R.M. and Hunt, S.D. (1994), "The commitment-trust theory of relationship marketing", Journal of Marketing, Vol. 58, July, pp. 20-38.
43. Murray, G. and Douglas, R. (1988), "Social marketing in the alcohol policy arena", British Journal of Addiction, Vol. 83, pp. 505-11.
44. National Social Marketing Centre (2006), It's Our Health: Realising the Potential of Effective Social Marketing, National Social Marketing Centre, London.
45. O'Shaughnessy, N. (1996), "Social propaganda and social marketing: a critical difference?", European Journal of Marketing, Vol. 30 Nos 10/11, pp. 54-67.
46. Penaloza, L. and Venkatesh, A. (2006), "Further evolving the new dominant logic of marketing: from services to the social construction of markets", Marketing Theory, Vol. 6 No. 3, pp. 299-316.
47. Rothschild, M., Mastin, B. and Miller, T. (2006), "Reducing alcohol-impaired driving crashes through the use of social marketing", Accident Analysis & Prevention, Vol. 38 No. 6, pp. 1218-30.
48. Sargeant, A. (2005), Marketing Management for Non-profit Organizations, 2nd ed., Oxford University Press, New York, NY.
49. Smith, W.A. (2000), "Social marketing: an evolving definition", American Journal of Health Behaviour, Vol. 24 No. 1, pp. 11-17.
50. Smith, W.A. (2006), "Social marketing: an overview of approach and effects", Injury Prevention, Vol. 12 No. 1, pp. 138-43.
51. Szydlowski, S.J., Chattopadhyay, S.P. and Babela, R. (2005), "Social marketing as a tool to improve behavioral health services for understanding populations in transition countries", The Health Care Manager, Vol. 24 No. 1, pp. 12-20.
52. Wallack, L., Dorfman, L., Jernigan, D. and Themba, M. (1993), Media Advocacy and Public Health, Sage, Newbury Park, CA.
53. Weinreich, N.K. (1995), "Building social marketing into your program", Social Marketing Quarterly, July, pp. 2-9.
54. Wiebe, G.D. (1951/1952), "Merchandising commodities and citizenship in television", Public Opinion Quarterly, Vol. 15, Winter, pp. 679-91.
55. Department of Enterprise, Trade and Employment (2006), Strategy for Science, Technology and Innovation, 2006-2013, Department of Enterprise, Trade and Employment, Dublin.
56. Economist Intelligence Unit (2006), "The world in 2006, the world in figures: countries", The Economist, pp. 105-22.